The Vertical Software Conference
Vertex brings together the founders, operators, and investors building these companies in a high-signal, low-noise environment—no vendors, no sales pitches. This invite-only event offers unique insights on go-to-market, monetization, product expansion, fundraising, and M&A, as well as plenty of time to network with others in the space.
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Who Attends Vertex
The most recognizable brands in vertical software attend Vertex
PAST Speakers
Hear from the best vertical software platforms.
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AGENDA
The Official Vertex Kickoff Party
Join us the night before Vertex for an evening of great conversations, connections, and drinks. Whether you’re attending Vertex or just passionate about the vertical software--all are welcome.
Space is limited to 200, so grab your spot today! RSVP here.
Thanks to our kick off party sponsors: ADP, Coris, DialStack, and Reach.
Arrival & Breakfast
Opening Remarks
Fireside Chat with vSaaS Titans
Building a multi-billion dollar vSaaS platform doesn't happen over night. It takes years of relentless and focused execution only a select few have been able to pull off. Hear from the Founders who have done it.
Vertical AI is Upending Traditional Business Models
Services, hardware, forward deployed offering. The most innovative vertical AI companies look nothing like a traditional software business anymore. This panel brings together founders building these new models, and where they think the category goes next.
The SaaSpocalypse, One Year Later
About one year ago, SaaS was pronounced dead. The reality, some businesses have been geneuinely disrupted while others are thriving. Founders take stock of who's winning, and losing, and who's best positioned to win the next era of vertical software.
Lunch & Networking
Vertex Vantage Point, pt 1
Rapid fire 15-minute talks. No fluff. Just real world tactics, strategies and case studies that you can take back to your own business.
You've been disrupted by AI. Now what?
Getting disrupted by AI isn't a hypothetical for many businesses, it's already happened. This session is proof it's not the end of the story. Founder's discuss the path back to growth and the work it takes to achieve it.
In the Payments Trenches: Product, Pricing and Backbook
This is not a payments 101 session. This is for operators who live in the trenches every day. Real operators talking about how they make product decisions, pricing structures, and attack the back book. Come ready to go deep.
Coffee & Networking Break
Vertex Vantage Point, pt 2
Rapid fire 15-minute talks. No fluff. Just real world tactics, strategies and case studies that you can take back to your own business.
Making Marketing Your Moat in the AI Era
Like product development, AI has made content creation easier than ever. The reality, most of it is slop. Human-based, community-driven marketing is the opposite. It compounds and scales over years and a competitor can't replicate it overnight. This discussion highlight why no platform can afford to overlook this channel.
Leveraging Embedded Fintech to Win More Software Deals
Embedded fintech doesn't just add a revenue line, it changes the shape of the deal. Companies doing it well are closing faster, landing bigger contracts, and holding onto customers longer, because ripping out fintech products is a lot harder than ripping out software. This session gets into what that actually looks like for the people running fintech, revenue, and the business itself.
The Trillion Dollar Opportunity for Vertical Software, Revisted
Context graphs, embedded fintech, AI roll-ups and AI enabled services -- vertical software is better positioned to win the next era of software than any other category. Investors writing checks into the companies that will dominate the next era go deep on how vertical software can capture the trillion dollar opportunity in front of them.
Closing Remarks & Happy Hour
Thank you to our happy hour sponsor: Ingenico
Investors You Want To Meet Will Be At Vertex
Your next funding round could happen at Vertex. The best investors in vertical software show up here
WHY ATTEND?
Vertex isn't SaaStr, or Money20/20. And that's the point.
Aside from being free to attend (no begging your boss to approve a $1,000 ticket), we designed Vertex to cut through the noise. Instead of endless fluff from speakers, hear from operators who are in the trenches everyday. Instead of a crowd where sales reps outnumber your peers, know every attendee is vetted and there for a reason.
It's an event and community you'll want to be a part of.
LOCATION
Fall 2026 Sponsors
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