Vertex: The Vertical Software Conference
the INVITE-only event for vertical software founders, operators, and investors
Vertical software is transforming industries and economies worldwide, producing enduring, highly valued companies.
Vertex brings together the founders, operators, and investors building these companies in a high-signal, low-noise environment—no vendors, no sales pitches. This invite-only event offers unique insights on go-to-market, monetization, product expansion, fundraising, and M&A, as well as plenty of time to network with others in the space.
Join us in San Francisco to help build the future of vertical software.
Join founders and operators from









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The agenda
9:00 - 9:30 am
Registration & Networking Breakfast
9:30 - 10:30 am
The golden age of Vertical Software
Keynote
10:30 am - 11:00 Am
Scaling Lessons: $1M to $10m TO $100m to $1b
11:00 am - 11:30 Am
A teardown of embedded Payments Strategy
11:30 am - 12:00 pm
How TO get multi-product Right (and wrong)
12:00 - 1:00 pm
Seated Lunch
1:00 - 3:00 pm
Where vertical AI is Actually working
Breakout Session
1:00 - 3:00 pm
How to embed non-Financial products
Breakout session
1:00 - 3:00 pm
Why supply chain and Procurement is the next big thing
Breakout session
3:00 - 3:30 pm
coffee break
3:30 - 4:15 pm
Grow your vertical:
Innovations in BIZ-in-a-box and Franchising
4:14 - 4:45 pm
Funding vertical software:
Perspectives from VC, PE and Acquirers
4:45 - 5:00 pm
Closing Remarks
5:00 pm
Happy Hour
FAQ
Why should i attend this event?
Vertical software is unique, and now there is finally a conference to match that. Vertex is bringing together founders and operators from the world’s leading vertical platforms to share what’s working, what’s changing, and what’s next. If you’re building in this space, this is the room to be in.
When and where will the conference take place?
Vertex will be held on Tuesday, September 9, 2025 at The Golden Gate Club in San Francisco’s Presidio. Doors open at 9:00 AM and the event concludes with a happy hour starting at 5:00 PM.
How much does the conference cost to attend?
Thanks to our sponsors, there is no cost to attend Vertex for approved founders and operators. Due to the limited capacity, attendance will only be admitted on an application basis to ensure the highest quality conversations take place. Click any 'Reserve your spot' button to get approved.
what can i expect the day of the event?
We've got a full day of content and connection planned that includes morning keynotes and panel conversations with top vertical software founders, afternoon breakout sessions designed for deeper discussions and built-in networking opportunities throughout the day. Breakfast and lunch will both be served and we'll close the day with a Happy Hour that will include passed appetizers.
Reserve your Spot
Vertex is entirely free to attend, but space is limited. Apply below to reserve your spot.